THE SYSTEM WORKS. 4.28.06
You can imagine the feeling of pride and accomplishment that came over me when I recently picked up a half-gallon of Edy's Grand ice cream and saw this adorning the top.
That's right. Twenty percent more cherries. And why would this be a source of pride for yours truly? Can you say "letter from disgruntled customer"?
I am woman, hear me roar.
August 27th, 2005
Dear Edy's,
Though my letter is in regards to cherries, you will not find this to be a cordial address. I recently purchased your "Cherry Chocolate Chip" ice cream; you can imagine my dismay as I opened the package and found its creamy landscape to be all but void of cherries. Did you think your pathetic attempt at alliteration could cover up the fact that your product is sorely shorthanded in one of its key ingredients?My request is simple: if you wish to enjoy any more of my business, you will provide significantly more cherries... say, 20% more or so. I've always been loyal to your company, even during the whole "Cherry Garcia" craze, where I need not remind you of the hippie protesters who almost put you out of business. Do the right thing, and heed the words of the people who helped get you where you are today.
Sincerely,
Neurotic in New York